Apparently, next month will see the launch of a music magazine weekly with the above title. Is it's moniker in anyway a homage to the giddy mid-1990s when Pulp would regularly feature in the various music weeklies I wonder. Melody Maker in particular were consistent fans of the group. Looking at its myspace page Popworld Pulp's 'musical interests' seem to share common ground with the NME to be honest with a slightly less "indie" bent. At least it will be nice to see PULP emblazoned in big letters every time you pop into WHS Smith.
I think there are at least 2 other magazines out there with the name "Pulp", though I think this is the only one focused on music... Anyway, It won't last. Who's the idiot who's still financing new music magazines in this age of blogs and zines?
Pardon my mythanthopy for a moment, but I half-suspect that the editor-in-chief is just some 21-year-old socialite, and her daddy probably fronted the cash for the magazine just to give his precious darling a shot at publishing.
"Somehow" is about right. Does anyone remember a magazine called "Raw"? It came out in about 95, was an utter utter flop, folded after about 2 issues, then somehow provided the template for everything we've seen since, including the last year of the Melody Maker.
"Darren Styles of the Brooklands Group publishers said: "The magazine has bombed in a way nobody connected with it could ever have envisaged." Nobody connected with it, yeah. Because they were all idiots, presumably.
Psha, I'm not down on it as an anti-pop snob. I'm a badge-wearing Poptimist, yo. But this wasn't Smash Hits 2007, despite the "Popworld" in the title; it was, if anything, a relaunch of the ghastly final A5-glossy days of the Melody Maker; faced with a dwindling (or non-existent) market for either a pure pop magazine or a cheap indie weekly, it tried to cover both by catering to an audience which simply doesn't exist, and fell between two stools with an idiotic, resounding thud. Although even if it was fantastic it would have struggled badly; as has been pointed out, in this incredible Internet age, what halfwit decided it was a good idea to try and launch a new print music magazine right now at all?
Weener, I don't think anyone's being "snobby". We're just pointing out the stupidity of producing a new music-related print magazine aimed at teens and pre-teens.
All you could ever want to know about music is widely available on the internet, and whereas print magazines run weeks behind on the news, the internet is updated daily. All you have to do is find a blog or messageboard that caters to your tastes... and you even get to hear the music you're reading about.
The music industry is supposed to have it's hands on the pulse of our culture, but it's run by a bunch of ignorant and conservative old men who are only interested in securing their retirement plan. The failure of this magazine is totally in-line with the industry's lack of vision or even basic understanding of their consumers.
Music magazines are disappearing or transforming themselves into lad mags. Presumably, guys are still suckers for heavily photoshopped coverphotos of Fergie in a bikini. Just how long will that trend last? I don't know. Sex, like music, has become so dreadfully boring from over-exposure.